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At its core, ARSHYS is built on the concept of using fashion as visuals that communicate and show our identities through our beliefs and who we are. The brand's motto is "Live Peacefully - Dress Beautifully", and goes hand in hand with the quirky designs found on the bold statement pieces.It is a part of the creative Slash Generation - one that doesn't restrict itself to a single discipline or mode of expression of their creativity. Through remixing ordinary items, creating something unique and disruptive that is also visually enticing, a fresh approach to ARSHYS designs and aesthetic is achieved. The designs are meticulously made yet easy to wear. The design are for the modern fashion-aware women, for the women who knows what they want and for the women who, in the spirit of peace and avant-garde feminism, are determined to achieve all.
About the Designer
Born and brought up in Dubai, Arshia Khan is the designer behind the contemporary ready-to-wear brand ARSHYS. A member of Dubai Design & Fashion Council, Arshia turned her hobby for fashion design into something greater after winning an emerging talent contest in Dubai Fashion Week. Shortly after, she proceeded to win the Swarovski Arabian Creation Award, which furthermore fueled the passion and talent needed to create the label.
Ethically sourced, designed and manufactured in the United Arab Emirates, ARSHYS was relaunched in 2017 with the signature Peace Collection. Through statement pieces, bold colors and innovative text, the season-less pieces strive to connect with its wearer on an emotional level.
"ARSHYS In The Media"
Chosen as "The Black Sheep" by Not Just A Label, the quirky brand has received positive feedback worldwide, and has been featured on elite publications like El Tiempo (Colombian), The National (UAE), StyleCartel (France), Jdeed (Lebanon), Gheir.com (UAE) and Marie Claire (Mexico) magazine, to name a few. Condé Nast Traveller Middle East is latest leading publication to feature ARSHYS in the region followed by Elle Arabia and most recently Vogue Italia.