At its core, my brand ARSHYS is built on the concept of using fashion as visuals that show our identities through our beliefs and who we are. The brand's motto is "Live Peacefully - Dress Beautifully", and goes hand in hand with the quirky designs found on the bold statement pieces.It is a part of the creative Slash Generation - one that doesn't restrict itself to a single discipline or mode of expression of their creativity. Through remixing ordinary items, creating something unique and disruptive that is also visually enticing, a fresh approach to ARSHYS designs and aesthetic is achieved. The designs are meticulously made yet easy to wear. I design for the modern independent fashion-aware women, for the women who knows what they want and for the women who, in the spirit of peace and avant-garde feminism, are determined to achieve all.
A bit about myself
My name is Arshia Khan and I am the designer behind my contemporary women’s ready-to-wear brand 'ARSHYS' that is ethically sourced, designed and manufactured in Dubai. I am a member of Dubai Design & Fashion Council.
Born and brought up in Dubai, I took up fashion designing as a hobby that soon turned into my passion when I won an emerging talent contest at Dubai Fashion Week and then went on to scoop Swarovski Arabian Creation award soon after.
After a brief hiatus to raise family I returned to the fashion scene in 2016 and relaunched my brand ARSHYS with my Peace Collection that reveals my evolved approach to Fashion making statement pieces to make a positive change in the world by being creative and innovative. I strive to make pieces that connect to people on an emotional level, last longer and are season-less. The designs are ethically sourced and made in UAE.
ARSHYS in the Media
Industry experts have clearly seen the uniqueness of this brand. It has been selected and sponsored by various UAE government entities. Chosen as Black Sheep on Not Just A Label. ARSHYS collections have been featured at El Tiempo (leading Columbian Newspaper), The National newspaper (UAE), StyleCartel (Paris), Jdeed (Lebanan), Gheir.com (UAE) and is currently receiving a lot of interest from the media in the region and abroad with interviews published in Mondanite and Marie Claire magazine and the most recent in Conde Nast Traveller ME.